About Leverager

Over the years, I’ve seen countless early-stage startups fall into the trap of trying to outdo their competitors by imitating their strategies. This only leads to more competition, less impact, and a struggle to stand out.

I believe the key to sustainable business growth isn’t about competing harder—it’s about differentiating smarter.
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Why is Leverager?

Leverage: Gaining Disproportionate Strength

Leverage is an idea that humans have used to great effect for thousands of years, enabling them to gain disproportionate strength. For example, the ancient Egyptians used levers to lift stones weighing up to 100 tons to build the pyramids and obelisks. Many of humanity’s tools, used for centuries all over the world, incorporate levers—scissors, pliers, door handles, wheelbarrows, fishing rods, and more.

The concept of leverage has been applied to other areas over the last century or so. In the book Decision Making, Alan C McLucas defines leverage and leverage points as:

“Leverage is built on the notion that small, well-focused actions can sometimes produce significant, enduring improvements if they are applied in the right place. Tackling a difficult problem is often a matter of seeing where the high leverage lies."

"A leverage point is where a small difference can make a large difference."

"Leverage points provide kernel ideas and procedures for formulating solutions. Identifying leverage points helps us: create new courses of action, develop increased awareness of those things that may cause difficulty before there are any obvious signs of trouble, and figure out what is causing a difficult.”

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